Tennessee whiskey · United States · since 1866

Jack Daniel's

The world's best-known American whiskey, from a village where you cannot buy it. Everything about the types, the taste, Jack & cola and the right glass.

Tennessee whiskey40% alcoholLynchburg, TennesseeVanilla, caramel & charred wood
NIX18 - No under 18s, no alcohol
Bottle of Jack Daniel's Old No. 7 70 cl
40%alcohol · Old No. 7 · 70 cl
What is Jack Daniel's?

Whiskey from Lynchburg, filtered through maple charcoal

Jack Daniel's is a Tennessee whiskey from Lynchburg, a village of a few hundred inhabitants in the southern United States. Jasper 'Jack' Daniel registered his distillery in 1866; according to the brand, it is America's oldest registered distillery. It is still there, in the same place by the spring in Cave Spring Hollow.

What distinguishes Jack Daniel's from bourbon is the Lincoln County Process: the fresh whiskey drips through three metres of sugar maple charcoal before going into new, charred oak barrels. This makes it smoother and rounder. The village of Lynchburg is in a dry county: you may taste the whiskey there, but you cannot buy it.

In brief

TypeTennessee whiskey
Alcohol40% (Honey, Apple and Fire 35%)
OriginLynchburg, Tennessee · since 1866
BaseCorn, rye and malted barley
SpecialFiltered through sugar maple charcoal
GlassTumbler on the rocks; highball glass for Jack & cola
Types

What types of Jack Daniel's are there?

Bottle of Jack Daniel's Old No. 7 70 cl

Old No. 7

40% · 70 cl

The classic with the black label. Smooth, sweet and smoky with vanilla, caramel and a hint of banana.

Best for: Jack & cola, Whiskey Sour, on the rocks
Bottle of Gentleman Jack 70 cl

Gentleman Jack

40% · double filtered

Filtered through charcoal twice: before and after maturation. Extra smooth and refined, perfect for drinking neat.

Best for: neat, Old Fashioned
View Gentleman Jack →
Bottle of Jack Daniel's Tennessee Honey 70 cl

Tennessee Honey

35% · honey liqueur

Jack Daniel's blended with honey liqueur. Sweet, smooth and easy, ice-cold as a shot or with ginger ale.

Best for: shots, with ginger ale
View Tennessee Honey →
Bottle of Jack Daniel's Tennessee Apple 70 cl

Tennessee Apple

35% · apple liqueur

With the taste of crisp green apple. Surprisingly good with tonic or iced tea.

Best for: with tonic, iced tea
View Tennessee Apple →
Bottle of Jack Daniel's Tennessee Fire 70 cl

Tennessee Fire

35% · cinnamon

Jack with cinnamon liqueur: warm, sweet and spicy. The American counterpart to Fireball.

Best for: shots, with cola
View Tennessee Fire →
Bottle of Jack Daniel's Bonded 70 cl

Jack Daniel's Bonded

50% · bottled-in-bond

Bottled at 50% under American bottled-in-bond rules: one distillery, one season, at least four years old. Full-bodied and powerful.

Best for: neat, Old Fashioned, Manhattan
View Jack Daniel's Bonded →
Not sure?

Old No. 7 for mixing and cocktails, Gentleman Jack if you want to drink it neat.

To the cocktails →
What does Jack Daniel's taste like?

Sweet, smooth and slightly smoky

Nose

Vanilla, caramel & banana

Sweet vanilla and caramel from the new oak, with a characteristic hint of banana and some charred wood.

Palate

Round and sweet

Smooth and approachable, sweeter than Scotch whisky, with caramel, toasted nuts and a light spiciness from the rye.

Finish

Warm and lightly smoky

A medium-length finish with charcoal and gentle smoke, without the harshness of many young whiskeys.

Sweet 4/5
Smoky 2/5
Fruity 2/5
Woody 3/5

Flavor profile of Jack Daniel's Old No. 7. Gentleman Jack is smoother, Bonded fuller and spicier.

How to drink it

Three ways to drink Jack Daniel's

Jack is the most mixed whiskey in the world, but it also works perfectly well neat or on the rocks. The glass makes the difference.

Jack & cola

50 ml Old No. 7 with 150 ml cola in a highball glass full of ice, with a lime wedge. The world's best-known whiskey mix; with Tennessee Fire, it becomes spicy.

Glass: highball glass →

On the rocks

Pour 40 ml over one large ice cube in a heavy tumbler. The ice rounds off the sweetness and keeps the whiskey cold for a long time without diluting it.

Glass: tumbler →

Neat

Gentleman Jack or Bonded at room temperature in a tulip-shaped tasting glass. Smell first, take small sips and optionally add a drop of water.

Glass: tasting glass →
From the webshop

The right glass for Jack Daniel's

A heavy tumbler for whiskey on the rocks and an Old Fashioned, a long drink glass for Jack & cola and a tasting glass for Gentleman Jack. These are the glasses we recommend ourselves.

100% delivered breakage-free
Onis Icon Tumbler
For whiskey on the rocks

Onis Icon Tumbler

Set of 6 · 35 cl · heavy base, classic whisky glass
€ 33,95View
Onis Icon Long Drink Glass
For Jack & cola

Onis Icon Long Drink Glass

Set of 6 · 47 cl · heavy hobstar glass with a vintage look
€ 36,95View
RCR Melodia Whisky Glass
For an Old Fashioned

RCR Melodia Whisky Glass

Set of 6 · 34 cl · cut crystal glass for whiskey on the rocks
€ 32,95View
Lehmann Islay Tasting Glass
For drinking neat

Lehmann Islay Tasting Glass

Set of 6 · 12 cl · tulip shape that concentrates the aromas
€ 32,95View
Frequently asked questions

Everything you still wanted to know about Jack Daniel's

Can't find your question here? View our cocktail recipes or get in touch.

To the cocktail recipes →
What percentage of alcohol is in Jack Daniel's?
Jack Daniel's Old No. 7 and Gentleman Jack contain 40% alcohol. The liqueur variants Tennessee Honey, Apple, Fire and Blackberry are 35%. At 50%, Jack Daniel's Bonded is the strongest in the range.
Is Jack Daniel's a bourbon?
No, officially it is a Tennessee whiskey. It is made like bourbon (mainly corn, matured in new charred oak barrels), but is filtered through sugar maple charcoal before maturation. That Lincoln County Process makes it smoother and is mandatory for Tennessee whiskey.
What does Old No. 7 mean?
No one knows for sure. Jack Daniel took the secret to his grave; the best-known explanations are his seventh recipe, his seven girlfriends or a government registration number. The brand deliberately keeps the mystery alive.
What is the difference between Jack Daniel's and Gentleman Jack?
Gentleman Jack is charcoal-filtered twice: once before and once after maturation. This makes it even smoother and more refined than Old No. 7, with less smoke and more vanilla. Ideal for drinking neat.
What is the best way to drink Jack Daniel's?
Old No. 7 is made for mixing: with cola, ginger ale or in a Whiskey Sour. It is also delicious on the rocks, with one large ice cube. Drink Gentleman Jack and Bonded neat from a tasting glass or in an Old Fashioned.
How long does an opened bottle of Jack Daniel's keep?
Whiskey does not spoil. An opened bottle will keep for years if you store it upright, tightly sealed and out of sunlight. If there is less than one-third left, drink it within a year to prevent loss of aroma.