London Dry Gin · Great Britain · since 1769

Gordon's

The gin with the wild boar on the label, the standard for a London Dry for over 250 years. Everything about the taste, the varieties, the perfect gin and tonic and the glass to serve it in.

London Dry Gin37.5% alcoholSince 1769Juniper, coriander & citrus
NIX18 - No under-18s, no alcohol
Bottle of Gordon's London Dry Gin 70 cl
37,5%London Dry · 70 cl
What is Gordon's?

The London Dry that set the standard

Gordon's is a London Dry Gin conceived in 1769 by Alexander Gordon in Southwark, London. Its recipe, with plenty of juniper, coriander, angelica root and citrus peel, has barely changed in over 250 years and is still kept secret. The wild boar on the label comes from the Gordon family coat of arms. The gin is now owned by Diageo and distilled in Scotland.

Gordon's is one of the best-selling gins in the world and the gin with which most people made their first gin and tonic. In the Netherlands, it is bottled at 37.5%; export and British versions have 40 to 47.3%. In addition to the classic London Dry, there are Gordon's Premium Pink, Sicilian Lemon, Tropical Passionfruit and an alcohol-free 0.0%.

In brief

TypeLondon Dry Gin
Alcohol37.5% (London Dry, Pink, Sicilian Lemon, Tropical Passionfruit) · 0.0% (alcohol-free)
OriginLondon (1769) · distilled in Scotland
BaseGrain alcohol with juniper, coriander, angelica and citrus
TasteDry, juniper, citrus, lightly spicy
GlassCopa or highball glass for gin and tonic
Types

What types of Gordon's are there?

Bottle of Gordon's London Dry Gin 70 cl

Gordon's London Dry

37.5% · 70 cl

The original: dry, with plenty of juniper and a fresh citrus note. The classic gin for a gin and tonic.

Best for: gin and tonic, Tom Collins, Negroni
Bottle of Gordon's Premium Pink Gin 70 cl

Gordon's Premium Pink

37.5% · strawberry & raspberry

The pink gin with strawberry, raspberry and redcurrant. Sweeter and softer than the London Dry; with tonic or Sprite.

Best for: pink gin and tonic, spritz
View Gordon's Premium Pink →
Bottle of Gordon's Sicilian Lemon Gin 70 cl

Gordon's Sicilian Lemon

37.5% · lemon

London Dry with Sicilian lemon. Fresh and sunny, for a gin and tonic with a slice of lemon.

Best for: gin and tonic, Gin Fizz
View Gordon's Sicilian Lemon →
Bottle of Gordon's Tropical Passionfruit Gin 70 cl

Gordon's Tropical Passionfruit

37.5% · passion fruit

Gin with passion fruit: sweet, tropical and fruity. Delicious with tonic or lemonade and plenty of ice.

Best for: gin and tonic in summer
View Gordon's Tropical Passionfruit →
Gordon's 0.0% alcohol-free 70 cl bottle

Gordon's 0.0%

0.0% · alcohol-free

The taste of Gordon's without the alcohol: juniper, coriander and citrus. For an alcohol-free gin and tonic that actually tastes like something.

Best for: alcohol-free gin and tonic, mocktail
View Gordon's 0.0% →
Gordon's London Dry Gin 1-liter bottle

Gordon's London Dry 1 liter

37.5% · 100 cl

The one-liter bottle for your home bar or a party. More economical per glass if you're serving lots of gin and tonics.

Best for: parties, home bar
Not sure?

For a classic gin and tonic, choose the London Dry; for something sweet and pink, choose the Pink.

To the cocktails →
What does Gordon's taste like?

Dry, fresh and full of juniper

Nose

Juniper & citrus

Pine-like juniper, lemon peel and a hint of coriander. Classic and distinctive.

Palate

Dry and clean

Dry and lightly spicy, with juniper at the forefront and a fresh citrus note. No sweetness.

Finish

Short and fresh

A short, dry finish with a hint of pepperiness. Calls for tonic and ice.

Sweet 1/5
Spicy 4/5
Fruity 2/5
Strength 3/5

Flavor profile of Gordon's London Dry. The Pink scores 3/5 for sweetness and 4/5 for fruitiness; the Sicilian Lemon is fresher and more lemony.

How to drink it

Three ways to drink Gordon's

Gordon's is made for mixing. Gin and tonic is the classic; with a good tonic and plenty of ice, you're already well on your way.

Gin and tonic

50 ml Gordon's with 150 ml tonic in a copa or highball glass full of ice, with a wedge of lime or lemon. Stir once and you're done. The perfect ratio is 1 to 3.

Go to the recipe →

Pink gin and tonic

50 ml Gordon's Pink with 150 ml tonic or Sprite in a copa glass full of ice, with fresh strawberries. Sweet, pink and the most popular gin and tonic on the terrace.

Glass: copa →

Tom Collins

50 ml Gordon's, 25 ml lemon juice and 15 ml sugar syrup in a highball glass with ice, topped up with soda. Fresh, light and easier than it sounds.

Go to the recipe →
From the webshop

The right glass for Gordon's

A copa (gin and tonic glass) for gin and tonic, a highball glass for the Tom Collins and a tumbler for the Negroni. These are the glasses we recommend ourselves.

100% breakage-free delivery
RCR Melodia Gin and Tonic Glass
For gin and tonic · crystal

RCR Melodia Gin and Tonic Glass

Set of 6 · 65 cl · cut crystal, room for plenty of ice
€ 48,95View
Pasabahce Elysia Gin and Tonic Glass
For gin and tonic · 4 pieces

Pasabahce Elysia Gin and Tonic Glass

Set of 4 · 50 cl · copa-style glass with an elegant stem
€ 29,95View
Schott Zwiesel Banquet Highball Glass
For Tom Collins

Schott Zwiesel Banquet Highball Glass

Set of 6 · 54 cl · weighted base, ideal for muddling
€ 40,50View
RCR Melodia Whisky Glass
For Negroni

RCR Melodia Whisky Glass

Set of 6 · 34 cl · cut crystal glass for serving on the rocks
€ 32,95View
Frequently asked questions

Everything you still wanted to know about Gordon's

Can't find your question here? View our cocktail recipes or get in touch.

To the cocktail recipes →
What percentage of alcohol is in Gordon's?
In the Netherlands, Gordon's London Dry has an alcohol content of 37.5%, as do Pink, Sicilian Lemon and Tropical Passionfruit. In other countries, Gordon's is also bottled at 40% and 47.3%. Gordon's 0.0% is alcohol-free.
What is a London Dry Gin?
A gin made according to strict rules: all botanicals are distilled together, and no sugar or flavoring may be added after distillation. "London" says nothing about the location; Gordon's is distilled in Scotland. The result is a dry, juniper-forward gin.
What is in Gordon's Pink?
Gordon's London Dry with natural strawberry, raspberry and redcurrant, making it pink and sweeter. It is intended for a pink gin and tonic or a spritz with Sprite or prosecco and fresh strawberries.
How do you make the perfect gin and tonic with Gordon's?
Fill a copa or highball glass completely with ice, pour in 50 ml of Gordon's and top up with 150 ml of chilled tonic. Stir once and garnish with a lime wedge (London Dry) or a lemon slice (Sicilian Lemon). Plenty of ice is the secret: it melts more slowly and dilutes the drink less.
Gordon's or Bombay Sapphire?
Both are London Dry Gins, but Gordon's is more classic and more juniper-forward, while Bombay Sapphire is lighter and more floral. Gordon's is also cheaper. For a classic, dry gin and tonic, Gordon's is an excellent choice.
Is Gordon's 0.0% really alcohol-free?
Yes, Gordon's 0.0% contains 0.0% alcohol. It is not gin but an alcohol-free alternative with the same botanicals: juniper, coriander and citrus. With tonic and ice, it comes closest to a real gin and tonic.